Key metrics to monitor for every ecommerce store

What metrics do you guys track and monitor? Here's my list so far: Pageviews Sessions Add to carts Orders Revenue (GMV) AOV (avg order value) New signups (users who signed up with email) Buyers (users who bought something) ARPU (avg revenue per buyer) AOPU (avg orders per buyer) LTV (lifetime value, predictive) Unbought (0 orders) 1 time buyers (1 order) Repeat buyers (2+ orders) Buyer conversion rate (1 time buyers / users) Repeat buyer conversion rate (repeat buyers / buyers) Median conversion days (days from signup to 1st order) Median repeat conversion days (days from signup to 2nd order) Most popular item price (for future creatives) Most lucrative item price (sell more of this) And then all of the per-channel marketing metrics such as CPM, CPC, funnel conversion rates, and all that. Disclosure: I am testing an automated insights / advanced analytics app for ecommerce stores, link in the comments!...
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CPQ is the Underrated CX Middle Child and Here’s Why You Should Love It!

Sitting in between a CRM and an ERP, a CPQ is the middle child of any great business! This is because while it’s vastly underrated by those who see it as a mere sales automation add-on to the more popular, front-facing CRM, a CPQ is actually indispensable. Just as a middle child is integral to connecting the family together, a CPQ does the same for a business. Complimenting the front office, a CPQ is the vital link that gives currency to the downstream fulfillment, the ERP. Without it, the accuracy of orders and dollars of your business are at stake. Don’t be mistaken. Having a CPQ can make or break your business. It may be the underrated, middle child, but you should love it more than all others. Let’s discuss why. As a middle child myself, I will try my hardest not to be biased. When explaining CPQ to a...
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5 Ways to Land Your Company in the News

Help a Reporter connects journalists with folks looking for publicity. You’re likely already marketing in social media, doing your best to connect with actual and potential customers on, say, Twitter, Instagram, and Facebook. Traditional media such as television, magazines, and news agencies may be off your radar. However, getting featured on “Good Morning New York,” in Glamour magazine, or in a Reuters’ news story published online and all over the world can produce a serious bump in sales. Getting into the media spotlight can cost nothing other than a little time, effort, and creativity. Here’s how. 5 Ways to Connect with Media People Respond to reporter queries. A service called Help a Reporter links journalists who are looking for interview subjects with people and companies looking for publicity. The basic subscription is free, with upgraded accounts at $19 or $49 a month providing a bit more convenience. As a subscriber,...
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USPS Military Mail Holiday Shipping Deadlines

The USPS military mail holiday shipping deadlines have been announced, and it’s time to mark your calendars…or simply print the sheet below! If you have customers sending gifts to their loved ones serving overseas, you need to make sure you’re helping those gifts arrive on time. Plan your shipping service levels now—they’re a crucial part of ensuring that your customers’ holiday purchases arrive on time for the big day. Whether you ship USPS, FedEx, or UPS, you’ll find the last shipping date for each carrier’s primary services to arrive at the APO/FPO/DPO destination before December 25 below. Use the dates on the graphic to set shipping deadlines on your website, decide if and when to offer free shipping, and decide which carrier to use to hit the deadlines at the lowest cost. Click the graphic for a full high resolution version To learn more about military mail holiday shipping, such...
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International Holiday Shipping Deadlines Calendar

The international holiday shipping deadlines for all carriers have been announced, and it’s time to mark your calendars…or simply print the sheet below! International shipping comes with added turnaround time and the need for customs forms. Plan your shipping service levels now—they’re a crucial part of ensuring that your international customers’ holiday purchases arrive on time for the big day. Whether you ship USPS, FedEx, or UPS, you’ll find the last shipping date for each carrier’s primary services to arrive at the destination country before December 25 below. Use the dates on the graphic to set shipping deadlines on your website, decide if and when to offer free shipping, and decide which carrier to use to hit the deadlines at the lowest cost. Click the graphic for a full high resolution version For some how-to help beyond international holiday shipping deadlines, we suggest reading some of the articles below: Now...
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Win the Holiday Season with These Four Marketing Tips

Another holiday season is right around the corner, and we know that it can be easy to start feeling a bit overwhelmed with all of the things you’ll need to do in the coming months. (Plan festive meals! Wrap gifts! Make a resolution! Keep your resolution!) But if you sell stuff online—and you’ve connected your WooCommerce store to Mailchimp —you can rest easy knowing that you’ve already got the tools you need to sync your customer data, send targeted campaigns, and sell more stuff all season long. Today, we’re going to share four tips that will help you take advantage of all these powerful tools and make the most of your marketing throughout this holiday season. Let’s get right to it! 1. Set Goals — and Plan For Them Accordingly The holidays can be a hectic time for eCommerce businesses, so before things get too crazy, it’s important to set...
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Walmart continues M&A spree with acquisition of lingerie retailer Bare Necessities

Walmart continues to beef up its portfolio of digital brands, announcing on Friday that it had acquired Bare Necessities , an online retailer of lingerie, swimwear, hosiery and other intimates. Walmart declined to disclose the terms of the deal. The lingerie company, founded in 1998, will operate independently of Walmart. Over time, the e-commerce giant says it will make Bare Necessities’ products available on Walmart.com, as well as on Jet.com, which Walmart acquired for more than $3 billion in 2016 to bolster its e-commerce business. Walmart has long been one of the most active acquirers of startups and hasn’t slowed down in 2018. Just last week, the company announced it would purchase  women’s plus-sized clothing brand ELOQUII . Before that, it paid $225 million for a grocery delivery service called Cornershop and earlier this year, it completed its $16 billion acquisition of Flipkart —  its largest M&A play yet. ModCloth,   Bonobos  and...
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Printful, California, and sales tax

I am so confused about this. I’ve read about 10 different articles but can’t figure this out. If I have an llc in California, my e-commerce store will sell mostly in California, and I’m using printful as my drop shipper, should I get a re-seller license to avoid being taxed twice? The state website is too confusing for me, blogs makes it seem like I should, printful makes it seem like it’s unnecessary. Does anyone have experience with this? Any help would be appreciated. Original link
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4 Ways SMBs Can Compete With Amazon on Cyber Monday

E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can't be ignored. With e-commerce gaining traction as a shopping option during the holidays, small businesses and brands need to adapt to compete and thrive alongside Amazon. Whether you intend to fight or align with Amazon, it is crucial to consider it in your digital plans. Increasingly, Amazon is not just a selling platform but rather an advertising opportunity. Consumers make purchase decisions based on research conducted there, making Amazon ad space highly valuable. Competing with Amazon is inevitable. As the largest e-commerce retailer in the U.S., Amazon garnered 1.8 billion in average monthly...
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Intershop: ‘Cloud revenue increased with 200 percent’

Ecommerce software provider Intershop introduced its commerce-as-a-service solution in February of this year. This software solution is an important strategical milestone in the company’s cloud-first strategy. Ecommerce News Europe interviewed Sales Director EMEA Gerrit Enthoven about the current state of affairs. About 350 companies worldwide use the ecommerce software of Intershop. Together, these customers operate over 2,400 online stores and generate a total revenue of almost 80 billion euros. Most of these companies are a manufacturer or wholesale distributor, which isn’t surprising as Intershop has a strong focus on the b2b industry. In many of these markets, companies don’t really make the most of the online possibilities, but Intershop believes this will change fast soon. Faster ROI because of new cloud solution At the end of 2016, the German software company started its Lighthouse strategy plan, which shed more light on its cloud solution and the partnership with Microsoft. For...
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