Building an Ecommerce Business, Part 3: Early Days

The early days of an ecommerce business are among the most important. Growing a business from infancy is complicated and unforgiving. There are many factors to consider, including platforms, inventory, social media, and more. This is the third installment in my series of conversations about building an ecommerce business. The previous installments were “ Part 1: Choosing Partners ” and “ Part 2: Selecting Platforms. ” This time I visited with Andrea Nucete-Elliot, co-founder of TIY Life , a new ecommerce company offering premium hair ties for active women. What follows is my entire audio interview with Nucete-Elliot and a transcript of it, edited for length and clarity. Eric Bandholz: Give us an overview of your business, TIY — Tie It Yourself. Andrea Nucete-Elliot: My husband and I established the company in early 2012. He came up with the idea of TIY as a hair tie that solves a problem he observed...
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‘Amazon Go comes to the UK’

Amazon Go, the checkout-free stores from Amazon, will roll out in the United Kingdom. The ecommerce giant hasn’t officially announced this, but there are several reports Amazon is looking for locations across the country to roll out the innovative grocery stores. According to The Sunday Times , Amazon wants to acquire a “significant number” of small retail sites (between 371 and 464 square meters), so it can decorate them as Amazon Go stores. These stores enable customers to check in on their Amazon app when they enter the store, let them pick the items they want and when they leave the site again, their Amazon account will be charged automatically. Amazon is already in the UK with physical stores Amazon Go started in the US and is now supposedly rolling out to the United Kingdom. It wouldn’t be the first time Amazon has physical stores in this European country. The...
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SoundCloud finally lets more musicians monetize four years later

SoundCloud moves painfully slow for a tech company, and no one feels that pain more than musicians who are popular on the site but don’t get paid. 10 years since SoundCloud first launched, and four years since it opened an invite-only program allowing just the very biggest artists to earn a cut of the ad and premium subscription revenue generated by their listeners, SoundCloud is rolling out monetization. Now, musicians 18 and up who pay SoundCloud $8 to $16 per month for hosting, get over 5000 streams per month, and only publish original music with no copyright strikes against them can join the SoundCloud Premier program . They’ll get paid a revenue share directly each month that SoundCloud claims “meets or beats any other streaming service”. However, the company failed to respond to TechCrunch’s inquiries about how much artists would earn per 1000 ad-supported or premium subscription listener streams, or...
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How Bundled Products can Boost Your Holiday Sales

There are plenty of things you can do to bump up your earning potential, but quite a few of them involve adding new products or bringing in more inventory. What we’re going to look at today will allow you to earn more with simple “packaging” changes to the products you already have. Let’s dive into how you can set up and promote product bundles this holiday season, and a few ways that you can ensure they help you make more money. Product Bundles Explained There are a few different ways you can group, chain, and otherwise link products together in WooCommerce , but we’re going to be focusing on bundling in this post. Product bundling involves offering a group of products together at a single discounted price. For example, you might sell three designer drinking glasses on your store at an individual price. But you could bundle them together in a set and...
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Klarna and Mollie will partner in Europe

Payments companies Klarna and Mollie will work together more intensively in Europe. As of today, the payment solutions from Klarna will be available as standard for the more than 55,000 customers Mollie has in Europe. The partnership, which was just announced, will be in force in the Netherlands, Austria, Germany and Finland. In all these four countries the ‘try before you buy’ option of Klarna will be embedded among the other payment methods Mollie already offers, while in Germany and Finland ‘Slice it’, in which customers spread the cost of their purchase into equal monthly payments, will also be available. So, with the partnership, 55,000 small and big online stores in Europe that let their customers pay through the payment service of Mollie, can now also offer the payment methods of Klarna. As a result, the number of contracts online store owners have with regards to the payment process of...
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Faceted Search and Navigation Is Critical for Conversions

Inadequate search tools frustrate online shoppers. While some visitors enjoy “window shopping,” most want to get in and get out — even if they aren’t exactly sure what they want. Unless the catalog has just a few dozen products, search and browse tools should accommodate today’s savvy shoppers. For some stores, filters are sufficient. For others, faceted navigation and search is a must. Filters allow shoppers to narrow results based on simple criteria, such as items for the bedroom, kitchen, or patio. Faceted navigation provides more relevant results based on filters of specific attributes. When shopping for appliances, for example, filters help narrow a selection down to side-by-side refrigerators. Faceted navigation with filters helps locate the exact types that will fit in a specific kitchen. Faceted search is similar. Instead of browsing to a specific section, shoppers would enter keywords to search, which would apply filters to the results. Most...
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Kingaru Sleep Expands with Launch of Pillows and a Duvet

Kingaru Sleep , Asia’s largest online luxury mattress startup, announces the launch of its pillows and Duvet. Kingaru Sleep furthers Kingaru’s luxury sleep experience with 100% cotton pillows in two sizes as well as a duvet. Both feature the same level of craftsmanship and quality that people have come to expect from Kingaru. With this introduction, Kingaru Sleep becomes one of the first online mattress companies to include organic fabrics as part of its brand offering. Kingaru Sleep continues the Kingaru value proposition of offering premium luxury products sold online direct to consumers at accessible prices. Kingaru pillows are ethically crafted using organic cotton that gets better with each washing over time. The Kingaru pillow redefines luxury, with a unique 2-layer washable construction; 100% organic cotton cover; hypoallergenic fiber inner pillow; for the ultimate in head and neck support. The new products will soon be available on their webshop. Scheduled...
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Why Molekule Spent $50k Building an Email List (Spoiler: It Made Over $250k in Sales)

While it makes sense to prioritize short-term gains when it comes to customer acquisition, lead generation is the often-ignored long game that can pay for itself many times over if done right. In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier. Find out why his team invested $50k in building a pre-launch email list, and how it made them over $250k in sales. Don't miss an episode! Subscribe to Shopify Masters. Transcript Felix: Today I’m joined by Gaurav Agarwal, VP of Growth from Molekule. Molekule is a technology company who has reinvented the air purifier, and was started in 2015 and based out of San Francisco. Welcome. Gaurav: Thank you, Felix. Thank you for having me. Felix: Yeah, excited to have you on. So, what did you guys do to reinvent the...
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Vietnam’s first car-hailing app FastGo heads overseas

FastGo, a Vietnamese ride-hailing app, plans to launch its service in Indonesia and Myanmar in December as it hopes to become one of the top companies in the field in Southeast Asia. This move abroad comes just five months after it launched in Vietnam, positioning itself as the company’s answer to Singapore-based Grab, the biggest player in Southeast Asia, and Indonesia’s Go-Jek, which launched its first overseas operation in Vietnam last month, GoViet. FastGo offers a private car and taxi service in Hanoi, Danang and Ho Chi Minh City. As of early October, it claimed to have reached 20% of the local market with some 30,000 drivers registered on its system. The app was developed by MPOS Vietnam Technology, a tech startup created by FastGo’s co-founder and chief executive Nguyen Huu Tuat. MPOS set up Vietnam’s first mobile payment solution in 2013 and has links with many local partners including banks and insurers. “Although the Southeast...
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Competition heats up in third-party merchandise, food delivery market

With huge demand driving Vietnam’s merchandise, food delivery market, investors are keen on a piece of the action. After operating for a year in HCMC Lalamove, a logistics company headquartered in Hong-Kong specialising in same-day delivery and courier services, came to Hanoi Wednesday. A day earlier Grab had released its food delivery app, GrabFood, after a period of testing. The food delivery market looks extremely lucrative, and businesses want to cash in, industry insiders said. “By 2020 Vietnam will have over 50 million customers shopping online,” Phillippe Rambaud, head of Lalamove’s Hanoi market development division, said. “This will be a large market for on-demand delivery services.” Nguyen Duc Loi, CEO of Lalamove Vietnam, said the firm aims to have 10,000 contracted drivers on a permanent basis. Grab Vietnam CEO Jerry Lim claimed GrabFood’s growth has been very impressive, with the number of its contractors increasing eight-fold in just a month...
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