Kakao to spin off e-commerce unit for expansion

South Korean mobile messaging platform Kakao is spinning off its e-commerce unit for further expansion. The new organisation will be Kakao’s largest spin-off, worth about KRW510.3 billion (US$458.6 million) by December. It will take over the operation of the Kakao Gifts, Shopping, Kakao Style and Kakao Farmer services. Kakao has also made plans to acquire global e-commerce firms and has expressed being open to securing additional funds through its spin-off. A spokesperson for the company said: “We are indeed open to securing additional investments after the process is completed. But at the moment we do not have any specific plans.” Kakao’s e-commerce business is weak in comparison with industry leader Naver, achieving only one seventh of the sales of its competitor. Its messenger service, conversely, remains dominant in its market. Original link
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Running Sales and Holiday Promotions Without Deep Discounts

If you’re considering running a promotion over the holidays, have you stopped to work out if you can actually afford it? It’s the right question to ask upfront because not every online store operates with profit margins that allow for discounts (let alone deep ones of 50% or more). Plus: setting up and running a promotion takes time, which is something new store owners don’t have in handfuls. The good news is you don’t have to offer a discount to stand out during the holidays. You could do something as simple as offering free shipping or as little as a few dollars off (if certain order criteria are met). We’ve picked four of tried and tested alternatives to deep discounts for sprucing up the holidays. Before we dive in: let’s explore the question of whether you can afford to offer a discount in the first place. Can you afford to offer a...
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How to Win Customers for Life with Handwritten Thank-You Cards

Everyone knows that pleasant feeling of opening the mailbox expecting to see the day's accumulation of junk mail but instead finding a personalized, hand-addressed note or card. Imagine if your company instilled this kind of excitement in your customers? Well, the fact of the matter is that it can. Whether you are sending personalized postcards, letters, or inserting notes into your mailed packages of product, handwritten notes delight your customers and win loyalty for life. Best of all, you can create this personal connection at the cost of about ten seconds spent writing the note. That’s a bargain considering the delight and excitement that you can inspire for your brand and your product. Take, for example, this amazing package from John’s Crazy Socks that includes a personalized handwritten card signed by the founder. There’s no question that handwritten thank-you notes are a great way to win over customers. But there are a few things...
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Alternatives to Stripe?

I hope this is allowed here if not i shall delete So basically ive been running an ecommerce site using big cartel and accept paypal and use stripe for payments. Its all been good until the other day Stripe messaged me that theyre cutting ties with me because my products dont adhere to their terms. I tried to plead a case but basically they said sorry, no can do. So here i am. What is a good alternative to Stripe? I use big cartel if that matters, and i guess the products can be coined “marijuana accessories” as stripe called them. I told them they have intended use for legal things which technically they do,,, but they said its close enough that doesnt matter. so hopefully some places that arent squares. jk i understand its policy and all and any recommendations would be greatly appreciated :-) Original link
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How do I get enough traffic for Q4 (Halloween/11.11/Black Friday etc.)

Press J to jump to the feed. Press question mark to learn the rest of the keyboard shortcuts Posted byu/[deleted] [deleted] 2 comments 75% Upvoted What are your thoughts? Log in or Sign up log in sign up Sort by no comments yet Be the first to share what you think! Community Details r/ecommerce Rules Do not link to sites or blogs within your post Do not post promotional content Be polite and helpful Disclose your affiliation (if applicable) Original link
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Advertising Budget

Hello, I’m a little bit confused on the startup budget! I’m eager to learn this business, and I’ve been listening to many different “successful” YouTube dropshippers, but I’m not sure what the common agreement is when it comes to a budget. Can someone explain Facebook ads/Instagram influenced ads in a simple sense with maybe an understanding of what I’m looking at in terms of spending. I appreciate any help, thank you! Original link
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Scam Warning- UrbanDaddy.com

Urban Daddy requested a flash sale for 1 of our items. We are now 3 months past PO due, and they are not answering our requests for payment. I've read online about similar stories. So a few things: A. Don't SHOP or SELL on this site, Urban Daddy. B. Any ideas on how to go about this? It's only $700 on the invoice so not the end of the world, but it's the principal. Original link
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What product should be easy to sell online? I am a web developer thinking about getting some extra income by starting up an e-store. Suggestions?

Press J to jump to the feed. Press question mark to learn the rest of the keyboard shortcuts Posted by What product should be easy to sell online? I am a web developer thinking about getting some extra income by starting up an e-store. Suggestions? 5 comments 38% Upvoted What are your thoughts? Log in or Sign up log in sign up Sort by Community Details r/ecommerce Rules Do not link to sites or blogs within your post Do not post promotional content Be polite and helpful Disclose your affiliation (if applicable) Original link
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SEO Tips for The Holidays: How to Optimize Your Store

If you have an online shop, it’s time to start thinking about the holiday season. It’s never early enough to start planning for the most wonderful time of the year, right? Black Friday and Cyber Monday are coming up soon. While ranking in Google isn’t something you can do overnight, with a few weeks still to go there is time enough to make some search engine optimization (SEO) related improvements and strategic changes. Let’s explore what you can do right now when it comes to SEO tips for the holidays, namely: setting up new pages and renewing old ones. Optimize Your Holiday Season Gift Pages If you are planning to create some special  landing pages  for the holidays, or update existing ones: keep SEO optimization in mind. There has to be enough time for Google and Bing and all the other search engines to follow your links and find your specific...
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Data Breach Lawsuits: A Growing Risk for E-Commerce

By John K. Higgins Oct 6, 2018 5:00 AM PT This story was originally published on the E-Commerce Times on June 15, 2018, and is brought to you today as part of our Best of ECT News series. The expanding world of Internet commerce likely will generate a corresponding expansion of data breaches, with the result that e-commerce businesses increasingly will become the targets of consumer class action lawsuits. Breach litigation has become more prevalent as a result of a perceptible legal trend favoring consumers. Various federal appeals courts have allowed consumers to launch class action suits even though the alleged injury from a breach was small, or even nonexistent, in terms of a current and tangible financial loss. Decisions in two back-to-back cases earlier this year appeared to solidify greater legal leverage for consumers. The cases involved online retailer Zappos.com, and bookseller Barnes & Noble. Generally speaking, consumers need...
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