Win the Holiday Season with These Four Marketing Tips

Another holiday season is right around the corner, and we know that it can be easy to start feeling a bit overwhelmed with all of the things you’ll need to do in the coming months. (Plan festive meals! Wrap gifts! Make a resolution! Keep your resolution!) But if you sell stuff online—and you’ve connected your WooCommerce store to Mailchimp —you can rest easy knowing that you’ve already got the tools you need to sync your customer data, send targeted campaigns, and sell more stuff all season long. Today, we’re going to share four tips that will help you take advantage of all these powerful tools and make the most of your marketing throughout this holiday season. Let’s get right to it! 1. Set Goals — and Plan For Them Accordingly The holidays can be a hectic time for eCommerce businesses, so before things get too crazy, it’s important to set...
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Walmart continues M&A spree with acquisition of lingerie retailer Bare Necessities

Walmart continues to beef up its portfolio of digital brands, announcing on Friday that it had acquired Bare Necessities , an online retailer of lingerie, swimwear, hosiery and other intimates. Walmart declined to disclose the terms of the deal. The lingerie company, founded in 1998, will operate independently of Walmart. Over time, the e-commerce giant says it will make Bare Necessities’ products available on Walmart.com, as well as on Jet.com, which Walmart acquired for more than $3 billion in 2016 to bolster its e-commerce business. Walmart has long been one of the most active acquirers of startups and hasn’t slowed down in 2018. Just last week, the company announced it would purchase  women’s plus-sized clothing brand ELOQUII . Before that, it paid $225 million for a grocery delivery service called Cornershop and earlier this year, it completed its $16 billion acquisition of Flipkart —  its largest M&A play yet. ModCloth,   Bonobos  and...
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Printful, California, and sales tax

I am so confused about this. I’ve read about 10 different articles but can’t figure this out. If I have an llc in California, my e-commerce store will sell mostly in California, and I’m using printful as my drop shipper, should I get a re-seller license to avoid being taxed twice? The state website is too confusing for me, blogs makes it seem like I should, printful makes it seem like it’s unnecessary. Does anyone have experience with this? Any help would be appreciated. Original link

4 Ways SMBs Can Compete With Amazon on Cyber Monday

E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can't be ignored. With e-commerce gaining traction as a shopping option during the holidays, small businesses and brands need to adapt to compete and thrive alongside Amazon. Whether you intend to fight or align with Amazon, it is crucial to consider it in your digital plans. Increasingly, Amazon is not just a selling platform but rather an advertising opportunity. Consumers make purchase decisions based on research conducted there, making Amazon ad space highly valuable. Competing with Amazon is inevitable. As the largest e-commerce retailer in the U.S., Amazon garnered 1.8 billion in average monthly...
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Intershop: ‘Cloud revenue increased with 200 percent’

Ecommerce software provider Intershop introduced its commerce-as-a-service solution in February of this year. This software solution is an important strategical milestone in the company’s cloud-first strategy. Ecommerce News Europe interviewed Sales Director EMEA Gerrit Enthoven about the current state of affairs. About 350 companies worldwide use the ecommerce software of Intershop. Together, these customers operate over 2,400 online stores and generate a total revenue of almost 80 billion euros. Most of these companies are a manufacturer or wholesale distributor, which isn’t surprising as Intershop has a strong focus on the b2b industry. In many of these markets, companies don’t really make the most of the online possibilities, but Intershop believes this will change fast soon. Faster ROI because of new cloud solution At the end of 2016, the German software company started its Lighthouse strategy plan, which shed more light on its cloud solution and the partnership with Microsoft. For...
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Win the Holiday Season with These Four Marketing Tips

The sound that notifies that a customer has placed an order at your online store, is the sound that every store owner wishes to hear more and more. And with the holiday season already in, this is nonetheless most profitable (and busiest) quarter of the year for everyone who dabbles in online retail and eCommerce. Fig. As per a finding from Statista , the holiday retail sales value during November and December 2017 alone was $72.3 billion Be it the store owners or marketers dabbling in eCommerce, the preparations for holiday season begins early. Right from stocking the inventory to updating the products in store to setting lucrative offers to lure newcomers; and appreciating existing customers to making sure they are reaching out to the correct audience. This is done almost a month early to accommodate the huge inflow of visitors and shoppers. With email marketing boasting of 81% customer...
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Does anyone have experience with VA's / Users making payments? What if they steal your money?

Specifically I am talking about PayPal / AliPay invoicing from my supplier. I would like my VA to go into my account with permissions to make payments only on invoices - but then the thought hit me, what if they create some bogus account and invoice my PayPal or AliPay account some amount like $20,000 and drain it, then hit the road. It would be so easy. Is there any way around this? I am trying to hire some help so I'm not chained to the computer, I have orders coming in every 24hrs being invoiced by my supplier at different amounts, I need help paying this so inventory flows. Is it just trust? Is there any way to block this from happening? Is there a safer better way to pay automatic invoices from my Chinese suppliers? Can I maybe set daily limits in PayPal Business Account, or somehow set...
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USPS 2019 Shipping Rate Changes: Flat Rate, Priority, First Class, w/Tables

The USPS 2019 shipping rate changes will take effect January 27, 2019 across all shipping services. Overall, rates increased for most products, weights, and zones. We’ll go over changes to the most popular USPS shipping services including Priority Mail, First Class Package, Flat Rate, and Regional Rate. USPS 2019 Shipping Rate Changes Highlights: Priority Mail rates will increase for most packages by an average of 6.2% and Priority Mail Express (as well as Priority Mail Express International) will increase by an average of 3.9%A major change to note is that First Class Package service rates will now be calculated based on Zone (like Priority Mail). This service will also experience an 11.9% rate increase on average. First Class International rates will increase by an average of 3.9%The USPS is extending dimensional weight (DIM weight) to Priority Mail and Priority Mail Express for packages larger than one cubic foot, with the...
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Restructuring for Tencent as challenges rise

Facing increased challenges from tighter government regulations, the Chinese internet giant, Tencent Holdings, announced last week its first restructuring in six years. The reshuffle comes as Tencent Holdings, which has seen a hefty fall in market value this year, is facing fresh criticism from analysts and investors unnerved by regulatory roadblocks, a fuzzy overseas strategy and growing debt. The gaming and social media firm is one of a number of Chinese internet companies whose prospects are in question after years of spectacular growth. The Shenzhen-based and Hong Kong-listed company said in Sunday’s statement that it will consolidate three content business groups to one unit and create a new group for cloud and smart industries. The move is seen at improving cloud-based data offering services for corporate clients, which rival Alibaba Group dominates in China, and boosting its content offering capabilities for a wide range of services such as WeChat, music, games and...
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Flipkart arm to invest Rs 991 cr for logistics hub in Bengal

Instakart Services, a part of the online e-commerce major Flipkart, is set to invest Rs 991 crore for setting up a logistics hub in West Bengal, a Minister said on Wednesday. “The company proposes to invest Rs 991 crore for setting up a logistic park at our Haringhata Industrial park which has road network advantage and is near the airport. According to the detailed project report, it will provide 18,310 jobs,” Finance, Commerce and Industries Minister Amit Mitra said. West Bengal Industrial Development Corporation (WBIDC), in its board meet on Wednesday approved in principle the company’s proposal, which will now go to the Cabinet standing committee for its nod, he said. The state government has about 358 acres of land at an industrial park, of which the company will be provided around 100 acres at Rs 63.49 lakh per acre, Mitra said adding that it will act an as anchor investor...
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E-commerce majors see strong growth in apparel, large appliances as festive sale kicks off

E-commerce giants Flipkart and Amazon India have seen a strong start to their festive sale with categories like apparel and large appliances driving record transactions and new customers coming on board. According to a PTI report: These companies have put in months of preparation in ramping up selection, setting up warehouses and strengthening delivery network ahead of the festive sale to ensure a smooth shopping experience for customers, with demand being much higher than on non-festive days. Players like Flipkart, Amazon India and Paytm Mall kick-started their festive sale from October 10 that will continue for the next 5-6 days. More offers are expected to be rolled out over the next many days leading up to Diwali. “The scale of Big Billion Days (festive sale of Flipkart) has only grown with each passing year and this year too, we expect the trend to continue. While each category sees manifold growth, we expect smartphones, large...
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Grab, Fave form strategic partnership to boost growth

Prominent O2O services Fave and Grab have announced a strategic partnership to accelerate growth for both platforms across the region. The partnership combines the strengths of Fave’s broad merchant network and FaveDeals platform with Grab’s large user base and growing ecosystem. Starting this week, Fave’s merchant sales team will onboard merchants for GrabFood and GrabPay in Singapore and Malaysia, aiming to further accelerate the growth of both firms’ respective food delivery and mobile wallet services in these countries. Later in October, Fave will expand its platform with GrabPay mobile wallet. Fave customers can already spend their GrabPay balance at restaurants and retailers in the Fave network and deals available on Fave. Users may spend their credits across multiple categories and receive discounts and cashback offers. As a result, Fave merchants will now be able to access Grab’s Asean-wide customer base of more than 110 million app downloads. The integration of...
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Amazon, Alibaba seek Vietnamese sellers

read the original version on: www.retailnews.asia U.S.-owned Amazon last month collaborated with the VietnamE-commerce Association (VECOM) to organize a workshop calledSelling Globally on Amazon in Hanoi and Ho Chi Minh City. Theevents attracted over 2,000 people each. Since March Amazon hasbeen partnering with VECOM to host a number of training courses andworkshops for sellers. It has […] The post Amazon, Alibaba seek Vietnamese sellers appeared first on Retail News Asia . Original link

Walmart is working with Eko to create interactive content

Walmart and Eko announced a partnership this morning to create a joint venture for interactive content called W*E Interactive Ventures. The best example of the interactivity that Eko enables is probably “That Moment When,” a comedy web series that the startup created last year in partnership with Sony.  In a series of short videos, you take on the role of Jill, a young-ish woman struggling to get her life together — the viewer decides what Jill says and also plays mini-games to help her achieve her goals. According to the announcement, W*E content will include a variety of formats like cooking shows and interactive toy catalogues. Eko CEO Yoni Bloch said they aren’t announcing any specific shows yet, but they will be “free and distributed everywhere,” and will be united by an aim to make the viewer “be the hero, be a part of the decision-making in the story.” The...
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5 Tech Advances That Can Deepen Customer Engagement

Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals. It is also no secret that engaged customers talk, shop and spend more. So, how do e-commerce brands stand out and tell customers that they (and not just their wallets) matter? The answers: With personalized user experiences (UX) that capture attention and make shopping convenient.With a seamless flow of content, data and functionality across channels.With quality service that customers respond to with sales.With the integration of new technology that deepens relationships, boosts retention rates and increases revenues. Consider the real-life, in-store experiences that influence customer behavior. People touch objects,...
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