Is anyone planning on advertising significantly on Twitter for the festive season? Does Twitter convert for your stores? I did a recent campaign a few weeks ago and it flopped terribly for one of my e-commerce sites, but I made up the difference with FB. Launching a new site and I am assigning advertising budgets now. I will be spending on AdWords, FB, IG, Stories across FB + IG, Yahoo Ads, Bing, Pinterest.
Or maybe I was doing my ads wrong with Twitter initially? Should Twitter ads be used to promote discount codes or new arrivals for example?
My stores are in beauty and I am launching a holiday specific store.