Allocating Black Friday, Cyber Monday and Xmas spend without Twitter Ads?

Allocating Black Friday, Cyber Monday and Xmas spend without Twitter Ads?

Is anyone planning on advertising significantly on Twitter for the festive season? Does Twitter convert for your stores? I did a recent campaign a few weeks ago and it flopped terribly for one of my e-commerce sites, but I made up the difference with FB. Launching a new site and I am assigning advertising budgets now. I will be spending on AdWords, FB, IG, Stories across FB + IG, Yahoo Ads, Bing, Pinterest.

Or maybe I was doing my ads wrong with Twitter initially? Should Twitter ads be used to promote discount codes or new arrivals for example?

My stores are in beauty and I am launching a holiday specific store.


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