In today’s digital world, visibility is key—whether you’re an independent consultant, a service provider, or looking for your next career move. Think of yourself as a product in a store. Customers rarely buy something the first time they see it; instead, repeated exposure builds familiarity and trust. The same principle applies to professional networking.

A common rule in sales is that it takes at least five touchpoints before a prospect will engage with you. The same holds true when marketing yourself or your business. The more relevant and strategic your visibility, the greater your chances of attracting the right opportunities.

This is where RetailEDI.com and LinkedIn come in. Both platforms serve unique but complementary purposes.

RetailEDI.com: Showcasing Your Industry Expertise

RetailEDI.com is designed for professionals in the retail, EDI, and supply chain industries. It allows you to build a specialized profile that highlights your expertise, experience, and portfolio projects. Here’s how to make the most of it:

• Create a Complete Profile – Treat this as your industry-specific resume. Include your skills, experience, and any notable achievements.
• Upload Portfolio Projects – Showcase past work, successful implementations, or case studies. This acts as tangible proof of your expertise.
• Engage with the Community – Comment on industry discussions, share insights, and connect with potential clients or employers.
• Use Keywords Strategically – Optimize your profile with industry-specific terms that recruiters or business partners might search for.

RetailEDI.com helps establish your credibility within the industry, reinforcing your presence in a space where decision-makers are already looking.

LinkedIn: Expanding Your Professional Network

While RetailEDI.com builds your credibility within a niche audience, LinkedIn connects you with a broader professional network. Employers, recruiters, and business partners check LinkedIn regardless of where else your experience is listed.

To maximize your presence on LinkedIn:

• Optimize Your Headline & About Section – Clearly state your expertise, focusing on how you bring value.
• Engage Regularly – Share industry insights, comment on posts, and join discussions to stay visible.
• Strategically Share Portfolio Projects – Use RetailEDI.com portfolio pieces to reinforce points in conversations or outreach efforts.
• Connect with Decision-Makers – Reach out to prospective clients or employers with a personalized note referencing shared interests or industry trends.

Bringing It All Together: A Multi-Touchpoint Strategy

To increase visibility and engagement, it’s essential to strategically combine these platforms. Here’s how:

1. Maintain a Strong Presence on RetailEDI.com – Your profile, portfolio, and engagement show that you’re active and knowledgeable in the industry.
2. Leverage LinkedIn to Reinforce Your Expertise – Share key projects or insights from RetailEDI.com on LinkedIn, ensuring they align with conversations you’re having.
3. Engage and Follow Up – Regular interactions on both platforms build familiarity and trust, increasing the likelihood of being noticed.
4. Use a Balanced Approach – Don’t just post and forget—engage in meaningful conversations, comment on discussions, and offer insights that demonstrate thought leadership.

Whether you’re looking to land a job, attract clients, or grow your business, consistency and strategic engagement across multiple platforms will help you stay top of mind and create new opportunities.

Final Thoughts

In the digital world, success isn’t just about being present— doing your homework, laying out a plan to be engage smartly, then executing. By leveraging both RetailEDI.com and LinkedIn, and sharing useful content, you increase your chances of making valuable connections, reinforcing your expertise, and staying top of mind. Engage with your community.

Need help optimizing your RetailEDI.com profile or strategy? Join RetailEDI.com today and start building your professional presence.