Content marketing positions our partner as a trusted industry authority, creating inbound interest while supporting outbound sales efforts. It always starts with a discussion and research on what the objectives for the campaign are, and who the audience is and expected next steps once content has been delivered.

✅ Create Blog Posts, Whitepapers, or Case Studies Highlighting the Partner’s Solutions

• Blog Posts: Short, digestible insights on industry pain points.
• Whitepapers: In-depth guides showcasing the benefits of the partner’s tech/service.
• Case Studies: Real-world examples demonstrating ROI and success stories.

Example: A case study on how a mid-market retailer reduced fulfillment errors by 40% using the partner’s integration solution.
A/B testing should be discussed, especially when promoting the content with Google or LinkedIn ads.
Example: Running LinkedIn ads promoting a free whitepaper on "EDI vs. API: What’s Right for Your Retail Business?" to supply chain leaders.